ElitGroup had the honor as sponsor to work with Perseus Racing Team of the University of Western Macedonia, designing their new logo. Inspired by ancient Greek mythology, the logo reflects the strength, speed and determination that characterize the team.

Perseus myth was the foundation of our design approach. According to ancient history, Zeus, fascinated by the beauty of Danae, visits her in the form of golden rain. From this union is born Perseus, one of the most legendary heroes of Greek mythology. This divine origin and fate of Perseus to overcome any obstacle are reflected in the dynamic and movement pattern of the logo.

The new logo combines history with the passion of motorsport, capturing the philosophy and vision of the team. We wish their new logo to inspire the team and give motivation to succeed in every racing challenge!